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Search: subject:"parasocial"
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Consumer behaviour
127
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68
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64
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49
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31
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30
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25
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19
parasocial relationship
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Aw, Eugene Cheng-Xi
8
Wang, Shuman
6
Kim, Kyung Hoon
5
Moon, Hakil
5
Tan, Garry Wei-Han
4
Yuan, Chunlin
4
Filieri, Raffaele
3
Kim, Juran
3
Koay, Kian Yeik
3
Labrecque, Lauren I.
3
Liao, Junyun
3
Ooi, Keng-Boon
3
Schramm, Holger
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Yu, Xiaolei
3
Yuan, Chun Lin
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3
Beckert, Johannes
2
Bi, Nicky Chang
2
Brinson, Nancy H.
2
Chen, Chih Ping
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2
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Journal of retailing and consumer services
17
Journal of business research : JBR
16
International journal of advertising : the review of marketing communications
12
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
Asia Pacific journal of marketing and logistics
6
International journal of consumer studies
6
Journal of marketing communications
6
Journal of promotion management : innovations in planning and applied research
6
Psychology & marketing
4
International journal of internet marketing and advertising : IJIMA
3
Journal of interactive marketing
3
Journal of internet commerce
3
Journal of travel and tourism marketing
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Marketing intelligence & planning
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Technological forecasting & social change : an international journal
3
Tourism management : research, policies, practice
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Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of contemporary hospitality management
2
International journal of hospitality management
2
Journal of Research in Interactive Marketing
2
Journal of consumer marketing
2
Journal of marketing analytics : JMA
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of promotion management : JPM
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Journal of service management
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Journal of vacation marketing
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Online Information Review
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The journal of brand management : an international journal
2
The journal of services marketing
2
Tourism review
2
24th Biennial Conference of the International Telecommunications Society (ITS): "New bottles for new wine: digital transformation demands new policies and strategies", Seoul, Korea, 23-26 June, 2024
1
Asia Pacific Journal of Marketing and Logistics
1
Asia Pacific business review
1
Cogent Business & Management
1
Cogent business & management
1
Conference Proceedings Trends in Business Communication 2024
1
Corporate communications : an international journal
1
Entrepreneurial business and economics review : EBER
1
Equality, Diversity and Inclusion: An International Journal
1
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ECONIS (ZBW)
172
Other ZBW resources
14
EconStor
3
RePEc
1
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subject:"prosocial"
(1,317 results)
1
Intention to purchase through parent blogs : evidence from Poland
Canduela, Jesus
;
Gdanska-Ast, Monika
;
Marshall, Kristen
; …
- In:
Journal of internet commerce
23
(
2024
)
1
,
pp. 1-25
Persistent link: https://www.econbiz.de/10014447650
Saved in:
2
From virtual trainers to companions? : examining how digital agency types, anthropomorphism, and support shape
para-social
relationships in online fitness
Feng, Ying
;
Meng, Jie
;
Cheah, Jun-Hwa
- In:
Psychology & marketing
42
(
2025
)
3
,
pp. 842-865
Persistent link: https://www.econbiz.de/10015373261
Saved in:
3
What makes a travel vlog attractive? :
parasocial
interactions between travel vloggers and viewers
Dewantara, Made Handijaya
;
Jin, Xin
;
Gardiner, Sarah
- In:
Journal of vacation marketing
31
(
2025
)
1
,
pp. 113-129
Persistent link: https://www.econbiz.de/10015190094
Saved in:
4
Blurred lines? : disentangling the roles of consumers’ influencer- and brand engagement in shaping brand performance
Weiger, Welf H.
;
Giertz, Johann N.
;
Hammerschmidt, Maik
; …
- In:
Journal of business research : JBR
194
(
2025
),
pp. 1-18
Persistent link: https://www.econbiz.de/10015432134
Saved in:
5
We match! : building online brand engagement behaviours through emotional and rational processes
Ballester, Estefania
;
Ruiz Mafé, Carla
;
Rubio Benito, …
- In:
Journal of retailing and consumer services
82
(
2025
),
pp. 1-11
Persistent link: https://www.econbiz.de/10015441279
Saved in:
6
From
parasocial
interaction to
parasocial
relationship : a review and research agenda
Sheng, Jie
;
Kostyk, Alena
;
Chatzipanagiotou, Kalliopi
- In:
International journal of consumer studies
49
(
2025
)
2
,
pp. 1-32
Persistent link: https://www.econbiz.de/10015333875
Saved in:
7
Para-social
mentoring : the effects of entrepreneurship influencers on entrepreneurs
D'Oria, Laura
;
Scheaf, David J.
;
Michaelis, Timothy L.
; …
- In:
Journal of business venturing
40
(
2025
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10015065483
Saved in:
8
The Influence of Celebrities on OTT Platforms Impact of Telepresence and
Parasocial
Interaction on National Image and Visit Intentions
Jang, Moonkyoung
;
Lee, Saerom
-
2024
Persistent link: https://www.econbiz.de/10015057408
Saved in:
9
Virtually human : anthropomorphism in virtual influencer marketing
Dabiran, Ehsan
;
Farivar, Samira
;
Wang, Fang
;
Grant, Gerald
- In:
Journal of retailing and consumer services
79
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10015098484
Saved in:
10
Tourist acceptance of ChatGPT in travel services : the mediating role of
parasocial
interaction
Xu, Han
;
Law, Rob
;
Lovett, Jon
;
Luo, Jian Ming
;
Liu, Lu
- In:
Journal of travel and tourism marketing
41
(
2024
)
7
,
pp. 955-972
Persistent link: https://www.econbiz.de/10015049485
Saved in:
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