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  • Search: subject:"parasocial"
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Year of publication
Subject
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Consumer behaviour 127 Konsumentenverhalten 127 Social Web 103 Social web 103 Internet marketing 68 Online-Marketing 68 Relationship marketing 64 Beziehungsmarketing 63 Influencer 61 Social relations 49 Soziale Beziehungen 49 Brand image 34 Markenimage 34 Brand management 31 Markenführung 31 Parasocial interaction 31 Advertising effects 30 Werbewirkung 30 parasocial interaction 29 Marketing management 27 Marketingmanagement 27 Parasocial relationship 26 Brand 25 Markenartikel 25 Viral marketing 25 Virales Marketing 25 Celebrity endorsement 24 Celebrity-Werbung 23 Credibility 23 Glaubwürdigkeit 23 Online retailing 23 Online-Handel 23 Parasocial relationships 20 Kaufentscheidung 19 Purchase decision 19 parasocial relationship 18 Influencer marketing 17 Confidence 13 Social media 13 Vertrauen 13
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Online availability
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Undetermined 161 Free 22 CC license 4
Type of publication
All
Article 189 Book / Working Paper 1
Type of publication (narrower categories)
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Article in journal 171 Aufsatz in Zeitschrift 171 research-article 11 Article 2 Aufsatz im Buch 1 Book section 1 Conference Paper 1 Conference paper 1 Konferenzbeitrag 1 review-article 1 viewpoint 1
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Language
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English 189 Undetermined 1
Author
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Aw, Eugene Cheng-Xi 8 Wang, Shuman 6 Kim, Kyung Hoon 5 Moon, Hakil 5 Tan, Garry Wei-Han 4 Yuan, Chunlin 4 Filieri, Raffaele 3 Kim, Juran 3 Koay, Kian Yeik 3 Labrecque, Lauren I. 3 Liao, Junyun 3 Ooi, Keng-Boon 3 Schramm, Holger 3 Yu, Xiaolei 3 Yuan, Chun Lin 3 Zhang, Ruonan 3 Beckert, Johannes 2 Bi, Nicky Chang 2 Brinson, Nancy H. 2 Chen, Chih Ping 2 Chou, Sheng-Fang 2 Decker, Reinhold 2 Ding, Yue 2 Farivar, Samira 2 Giertz, Johann N. 2 Hammerschmidt, Maik 2 Hollebeek, Linda D. 2 Horng, Jeou-Shyan 2 Hutabarat, Lamtiur 2 Jin, Seunga Venus 2 Kim, Hyosun 2 Kim, Insin 2 Knoll, Johannes 2 Lemon, Laura L. 2 Lim, Weng Marc 2 Liu, Chih-Hsing 2 Liu, Juan 2 Luoma-aho, Vilma 2 Munnukka, Juha 2 Nguyen, Uyen T. 2
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Published in...
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Journal of retailing and consumer services 17 Journal of business research : JBR 16 International journal of advertising : the review of marketing communications 12 Journal of research in interactive marketing : interactive marketing and computer-mediated communication 9 Asia Pacific journal of marketing and logistics 6 International journal of consumer studies 6 Journal of marketing communications 6 Journal of promotion management : innovations in planning and applied research 6 Psychology & marketing 4 International journal of internet marketing and advertising : IJIMA 3 Journal of interactive marketing 3 Journal of internet commerce 3 Journal of travel and tourism marketing 3 Marketing intelligence & planning 3 Technological forecasting & social change : an international journal 3 Tourism management : research, policies, practice 3 Industrial marketing management : the international journal for industrial and high-tech firms 2 International journal of contemporary hospitality management 2 International journal of hospitality management 2 Journal of Research in Interactive Marketing 2 Journal of consumer marketing 2 Journal of marketing analytics : JMA 2 Journal of marketing management : JMM ; journal of the Academy of Marketing 2 Journal of promotion management : JPM 2 Journal of service management 2 Journal of vacation marketing 2 Online Information Review 2 The journal of brand management : an international journal 2 The journal of services marketing 2 Tourism review 2 24th Biennial Conference of the International Telecommunications Society (ITS): "New bottles for new wine: digital transformation demands new policies and strategies", Seoul, Korea, 23-26 June, 2024 1 Asia Pacific Journal of Marketing and Logistics 1 Asia Pacific business review 1 Cogent Business & Management 1 Cogent business & management 1 Conference Proceedings Trends in Business Communication 2024 1 Corporate communications : an international journal 1 Entrepreneurial business and economics review : EBER 1 Equality, Diversity and Inclusion: An International Journal 1 Global business review 1
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Source
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ECONIS (ZBW) 172 Other ZBW resources 14 EconStor 3 RePEc 1
Showing 1 - 10 of 190
Did you mean: subject:"prosocial" (1,317 results)
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Intention to purchase through parent blogs : evidence from Poland
Canduela, Jesus; Gdanska-Ast, Monika; Marshall, Kristen; … - In: Journal of internet commerce 23 (2024) 1, pp. 1-25
Persistent link: https://www.econbiz.de/10014447650
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From virtual trainers to companions? : examining how digital agency types, anthropomorphism, and support shape para-social relationships in online fitness
Feng, Ying; Meng, Jie; Cheah, Jun-Hwa - In: Psychology & marketing 42 (2025) 3, pp. 842-865
Persistent link: https://www.econbiz.de/10015373261
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What makes a travel vlog attractive? : parasocial interactions between travel vloggers and viewers
Dewantara, Made Handijaya; Jin, Xin; Gardiner, Sarah - In: Journal of vacation marketing 31 (2025) 1, pp. 113-129
Persistent link: https://www.econbiz.de/10015190094
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Blurred lines? : disentangling the roles of consumers’ influencer- and brand engagement in shaping brand performance
Weiger, Welf H.; Giertz, Johann N.; Hammerschmidt, Maik; … - In: Journal of business research : JBR 194 (2025), pp. 1-18
Persistent link: https://www.econbiz.de/10015432134
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We match! : building online brand engagement behaviours through emotional and rational processes
Ballester, Estefania; Ruiz Mafé, Carla; Rubio Benito, … - In: Journal of retailing and consumer services 82 (2025), pp. 1-11
Persistent link: https://www.econbiz.de/10015441279
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From parasocial interaction to parasocial relationship : a review and research agenda
Sheng, Jie; Kostyk, Alena; Chatzipanagiotou, Kalliopi - In: International journal of consumer studies 49 (2025) 2, pp. 1-32
Persistent link: https://www.econbiz.de/10015333875
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Para-social mentoring : the effects of entrepreneurship influencers on entrepreneurs
D'Oria, Laura; Scheaf, David J.; Michaelis, Timothy L.; … - In: Journal of business venturing 40 (2025) 1, pp. 1-28
Persistent link: https://www.econbiz.de/10015065483
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The Influence of Celebrities on OTT Platforms Impact of Telepresence and Parasocial Interaction on National Image and Visit Intentions
Jang, Moonkyoung; Lee, Saerom - 2024
Persistent link: https://www.econbiz.de/10015057408
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Virtually human : anthropomorphism in virtual influencer marketing
Dabiran, Ehsan; Farivar, Samira; Wang, Fang; Grant, Gerald - In: Journal of retailing and consumer services 79 (2024), pp. 1-11
Persistent link: https://www.econbiz.de/10015098484
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Tourist acceptance of ChatGPT in travel services : the mediating role of parasocial interaction
Xu, Han; Law, Rob; Lovett, Jon; Luo, Jian Ming; Liu, Lu - In: Journal of travel and tourism marketing 41 (2024) 7, pp. 955-972
Persistent link: https://www.econbiz.de/10015049485
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