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  • Search: subject:"parasocial interaction theory"
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Consumer behaviour 1 Influencer 1 Internet marketing 1 Konsumentenverhalten 1 Meta-Analyse 1 Meta-analysis 1 Online-Marketing 1 Social Web 1 Social web 1 Theorie 1 Theory 1 congruity theory 1 meta-analysis 1 parasocial interaction theory 1 persuasion knowledge model 1 social media influencers 1 source credibility theory 1 two-step flow model 1
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Article in journal 1 Aufsatz in Zeitschrift 1
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English 1
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Balabanis, George 1 Han, Jiseon 1
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Psychology & marketing 1
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Meta-analysis of social media influencer impact : key antecedents and theoretical foundations
Han, Jiseon; Balabanis, George - In: Psychology & marketing 41 (2024) 2, pp. 394-426
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