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  • Search: subject:"parody"
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Year of publication
Subject
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Parody 6 parody 4 Consumer behaviour 3 Konsumentenverhalten 3 performativity 2 Advertising 1 Advertising effects 1 Attitudes 1 Backfire effect 1 Barbie 1 Beziehungsmarketing 1 Brand 1 CSM 1 Cause-Related Marketing 1 Cause-related marketing 1 Cause-related marketing critics 1 China 1 Communication effects 1 Confusion 1 Copyright law 1 Corporate Social Responsibility 1 Corporate culture 1 Corporate social responsibility 1 Cultural Globalization 1 Customer integration 1 Emotion 1 Ends of history 1 Environmental policy 1 Environmental protection 1 Erdölgewinnung 1 Erdölindustrie 1 Fair Use 1 Fernsehsendung 1 Free Speech 1 Friends of the Earth 1 Futurama 1 Gangnam Style 1 Geschichte 1950-1960 1 Globalisierung 1 Globalization 1
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Online availability
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Undetermined 4 Free 2
Type of publication
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Article 8 Book / Working Paper 3
Type of publication (narrower categories)
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Article in journal 8 Aufsatz in Zeitschrift 8 Arbeitspapier 1 Graue Literatur 1 Non-commercial literature 1 Working Paper 1
Language
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English 10 Undetermined 1
Author
All
Sabri, Ouidade 2 Abidi, Zineb 1 Aromaa, Eeva 1 El Hana, Nadr 1 Eriksson, Päivi 1 Graça, João Carlos 1 Gupta, Aditya 1 Martin, Silvia 1 Mills, Albert J. 1 Moerman, Lee 1 Mohan, M. P. Ram 1 Pullen, Alison 1 Pupovac, Sanja 1 Rhodes, Carl 1 Roehm, Harper A. 1 Roehm, Michelle L. 1 Saardchom, Narumon 1 Schattle, Hans 1 Thompson, Ethan 1 Yoon, Hesu 1
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Institution
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Centro de Investigação em Sociologia Económica e das Organizações (SOCIUS), Instituto Superior de Economia e Gestão (ISEG) 1
Published in...
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Asian international studies review 1 Critical perspectives on accounting : an international journal for social and organizational accountability 1 International journal of applied business and economic research 1 International journal of human resources development and management : IJHRDM 1 Journal of business ethics : JOBE 1 Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology 1 Organization : the critical journal of organization, theory and society 1 Psychology & marketing 1 Routledge advances in television studies 1 Working Papers / Centro de Investigação em Sociologia Económica e das Organizações (SOCIUS), Instituto Superior de Economia e Gestão (ISEG) 1 Working paper / Indian Institute of Management, Ahmedabad 1
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Source
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ECONIS (ZBW) 9 RePEc 1 USB Cologne (EcoSocSci) 1
Showing 1 - 10 of 11
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When your supporters become your opponents : exploring the unintended effects of parodies on social media engagement
Sabri, Ouidade; El Hana, Nadr; Abidi, Zineb; Martin, Silvia - In: Psychology & marketing 41 (2024) 2, pp. 254-275
Persistent link: https://www.econbiz.de/10014467491
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Litigating Barbie : trade mark infringement, parody and free speech
Mohan, M. P. Ram; Gupta, Aditya - 2022
Persistent link: https://www.econbiz.de/10013369277
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Bringing Shell and Friends of the Earth on stage : a one-act spectacle of oil spills in the Niger Delta
Pupovac, Sanja; Moerman, Lee - In: Critical perspectives on accounting : an international … 85 (2022), pp. 1-10
Persistent link: https://www.econbiz.de/10013282691
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We do get terribly enthusiastic about everything! : Performing emotion rules through parody
Aromaa, Eeva; Eriksson, Päivi; Mills, Albert J. - In: International journal of human resources development … 19 (2019) 1, pp. 75-91
Persistent link: https://www.econbiz.de/10012013749
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The detrimental effect of cause-related marketing parodies
Sabri, Ouidade - In: Journal of business ethics : JOBE 151 (2018) 2, pp. 517-537
Persistent link: https://www.econbiz.de/10011910886
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The Gangnam Style phenomenon as a global manifestation of hybridity
Yoon, Hesu; Schattle, Hans - In: Asian international studies review 18 (2017) 2, pp. 1-20
Persistent link: https://www.econbiz.de/10011930628
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Risk of trademark parody
Saardchom, Narumon - In: International journal of applied business and economic … 13 (2015) 2, pp. 657-669
Persistent link: https://www.econbiz.de/10011376782
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Consumer responses to parodic ads
Roehm, Michelle L.; Roehm, Harper A. - In: Journal of consumer psychology : JCP : the official … 24 (2014) 1, pp. 18-33
Persistent link: https://www.econbiz.de/10010359885
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Parody, subversion and the politics of gender at work : the case of Futurama's "Raging Bender"
Pullen, Alison; Rhodes, Carl - In: Organization : the critical journal of organization, … 20 (2013) 4, pp. 512-533
Persistent link: https://www.econbiz.de/10009773734
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Martins and Eça: Transtextual Interpretations, Theories of History, Social and Economic Theory
Graça, João Carlos - Centro de Investigação em Sociologia Económica e das … - 2012
-94), and as such exposed in an academically respectable fashion, suffer a literary parody by his friend, the novelist Eça de …
Persistent link: https://www.econbiz.de/10010602013
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