Kountur, Ronny; Hidayati, Aprihatiningrum; Suwanda, … - In: Cogent Business & Management 11 (2024) 1, pp. 1-12
Repeat purchases are an important element in marketing because they increase revenue. For commercial training institute, revenue is also important. Studies have shown that price of an initial purchase relates to repeat purchases; however, the strength of this relationship may depend on several...