Wong, Choy-Har; Wei-Han Tan, Garry; Loke, Siew-Phaik; … - In: Industrial Management & Data Systems 114 (2014) 7, pp. 1050-1067
Purpose – While mobile TV (m-TV) is beneficial and is currently an emerging area within mobile commerce, the adoption rate is at the infancy stage. The purpose of this paper is therefore to adapt the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) model to explore on the factors...