Search Results - subject:"partitioned pricing"

Price partitioning of socio-moral surcharges

Goenka, Shreyans; Bagchi, Rajesh - In: Journal of consumer research : JCR ; an … 51 (2025) 5, pp. 873-895

Persistent link: https://www.econbiz.de/10015338625

A conceptual replication of the differential price framing effect in the field

Köcher, Sören; Husemann-Kopetzky, Markus; Schirmbeck, … - 2024

Persistent link: https://www.econbiz.de/10015125170

Quantifying consumers' cost-value trade-offs on on-demand food delivery services : value-of-time framework and partitioned pricing

Ma, Bohao; Wong, Yiik Diew; Teo, Chee Chong; Sun, Shanshan - In: Journal of retailing and consumer services 81 (2024), pp. 1-10

Persistent link: https://www.econbiz.de/10015123438

A Conceptual replication of the differential price framing effect in the field

Köcher, Sören; Husemann-Kopetzky, Markus; Schirmbeck, … - In: Marketing Letters 35 (2023) 1, pp. 159-170

Across a series of 10 laboratory and online studies, Allard, Hardisty, and Griffin (2019) demonstrated an increased preference for premium, higher-priced products over standard products when consumers were presented with the additional cost of the higher-priced option (i.e., differential price...

Persistent link: https://www.econbiz.de/10015193580

A Conceptual replication of the differential price framing effect in the field

Köcher, Sören; Husemann-Kopetzky, Markus; Schirmbeck, … - In: Marketing Letters 35 (2023) 1, pp. 159-170

Persistent link: https://www.econbiz.de/10015403249

A theory of partitioned pricing

Chen, Zhiqi - 2022

Persistent link: https://www.econbiz.de/10013345770

Increasing Consumers’ Purchase Intentions Toward Fair-Trade Products Through Partitioned Pricing

Bürgin, David; Wilken, Robert - In: Journal of Business Ethics 181 (2021) 4, pp. 1015-1040

, we perform three experimental studies to show that partitioned pricing (PP), which explicitly displays fair-trade as a …

Persistent link: https://www.econbiz.de/10014501704

Partitioned pricing and consumer welfare

Ducbao Tran, Kevin - 2020

the profit of sellers. One such obfuscation strategy is partitioned pricing in which the price is split into a base price … and add-on fees. While empirical evidence suggests that partitioned pricing affects consumer decisions through salience … of the behavioral response to partitioned pricing. To do so, I derive a discrete choice model that jointly allows for …

Persistent link: https://www.econbiz.de/10012259640

Many a little makes a mickle: Why do consumers negatively react to sequential price disclosure?

Totzek, Dirk; Jurgensen, Gabriel - In: Psychology & Marketing 38 (2020) 1, pp. 113-128

Drip pricing (DP) is distinct from partitioned pricing as it sequentially discloses surcharges to consumers. Critics …

Persistent link: https://www.econbiz.de/10012509459

Partitioned pricing and consumer welfare

Ducbao Tran, Kevin - 2020

Persistent link: https://www.econbiz.de/10012258923