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Affordable fashion industry 1 Bekleidungsindustrie 1 Clothing industry 1 Fashion 1 Indonesia 1 Indonesien 1 KMU 1 Micro and small enterprise (MSE) merchants 1 Micro-resellers 1 Mode 1 Multichannel strategy 1 Multikanalvertrieb 1 Omnichannel readiness dimension 1 Path-to-purchase 1 SME 1
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English 1
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Adisantoso, Julio 1 Hartanto, Bobie 1 Maulana, Amalia E. 1
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Asia Pacific journal of marketing and logistics 1
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ECONIS (ZBW) 1
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Omni micro-reseller's path-to-purchase and MSEs omnichannel readiness in the Indonesian affordable fashion industry
Maulana, Amalia E.; Adisantoso, Julio; Hartanto, Bobie - In: Asia Pacific journal of marketing and logistics 35 (2023) 4, pp. 874-889
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