Xiao, Lu; Burke, Sara E. - In: Online Information Review 48 (2024) 6, pp. 1197-1215
, ethos and pathos- but ideas developed to account for live face-to-face conversation processes must also be tested in new … conditions. Separately, participants indicated some disapproval of the pathos appeal in the text-based chat condition, although …, while logos seems to be most effective strategy in persuading college students (at least in our study), pathos or ethos may …