Water utilities strive to achieve a sustainable reduction in per capita consumption (PCC) by optimising their peak demand management strategies. Socioeconomic (SE) and socio-demographic (SD) characteristics have been proven to correlate with PCC. However, the full extent to which these...

This paper develops a theoretical model for the demand of alcohol where intensity and frequency of consumption are separate choices made by individuals in order to maximize their utility. While distinguishing between intensity and frequency of consumption may be unimportant for many goods, this...