Groot, Etienne; Albisu, Luis Miguel - International European Forum on Innovation and System … - 2010
most important peaches’ attributes and levels. In Spain there are 20 fruits with the Protected Designation of Origin (PDO …) label. Among those PDOs, only one brand certifies the peaches’ origin and it is called “Calanda Peaches”. This fruit has … questionnaires applied to PDO Calanda peaches` consumers that were attending two hypermarkets in Zaragoza city, in 2009. An attribute …