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  • Search: subject:"peak-end effect"
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Subject
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Consumer behaviour 1 Erwartungsbildung 1 Expectation formation 1 Gamification 1 Konsumentenverhalten 1 Level sequence design 1 Mobile marketing campaign systems 1 Peak-end effect 1 Product design 1 Produktgestaltung 1 Regulatory focus styles 1 USA 1 United States 1 anticipation 1 experience design 1 peak-end effect 1 service design 1 surprise 1
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Undetermined 2
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Article 2
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Article in journal 2 Aufsatz in Zeitschrift 2
Language
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English 2
Author
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Dixon, Michael J. 1 Jiang, Zhenhui 1 Kwortnik, Robert J. 1 Li, Manning 1 Ma, Guanghui 1 Verma, Rohit 1 Victorino, Liana 1
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group 1 Production and operations management : an international journal of the Production and Operations Management Society 1
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ECONIS (ZBW) 2
Showing 1 - 2 of 2
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The puzzle of experience vs. memory : peak-end theory and strategic gamification design in M-commerce
Li, Manning; Jiang, Zhenhui; Ma, Guanghui - In: Information & management : the internat. journal of … 60 (2023) 2, pp. 1-18
Persistent link: https://www.econbiz.de/10014303267
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Surprise, anticipation, and sequence effects in the design of experiential services
Dixon, Michael J.; Victorino, Liana; Kwortnik, Robert J.; … - In: Production and operations management : an international … 26 (2017) 5, pp. 945-960
Persistent link: https://www.econbiz.de/10011705505
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