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When do photos on products hurt or help consumption? : how magical thinking shapes consumer reactions to photo-integrated products
Wu, Freeman
;
Samper, Adriana
;
Morales, Andrea C.
; …
- In:
Journal of consumer psychology : JCP ; the official …
35
(
2025
)
2
,
pp. 220-237
Persistent link: https://www.econbiz.de/10015358376
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