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Search: subject:"perceived channel value"
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Journal of electronic commerce research : JECR
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Journal of marketing channels : distribution systems, strategy, and management
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ECONIS (ZBW)
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Consumer response to marketing channels : a demand-based approach
Andersen, Peter
;
Weisstein, Fei L.
;
Song, Lei
- In:
Journal of marketing channels : distribution systems, …
26
(
2020
)
1
,
pp. 43-59
Persistent link: https://www.econbiz.de/10012258186
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2
Consumer segmentation analysis of multichannel and multistage consumption : a latent class MNL approach
Wang, Quansheng
;
Yang, Xue
;
Song, Peijian
;
Sia, Choon Ling
- In:
Journal of electronic commerce research : JECR
15
(
2014
)
4
,
pp. 339-358
Persistent link: https://www.econbiz.de/10010476759
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