critical mass. This quantitative study used Partial Least Square Structural Equation Modelling (PLS-SEM). Online questionnaires … acceptance model (TAM) with two fundamental latent constructs for MSPs, namely perceived structural assurance and perceived …

critical mass. This quantitative study used Partial Least Square Structural Equation Modelling (PLS-SEM). Online questionnaires … acceptance model (TAM) with two fundamental latent constructs for MSPs, namely perceived structural assurance and perceived …

investigate the perception of adopting the social media, especially as perceived critical mass impacts the adoption of social … perceived critical mass not only directly influences intention to use social network media but also indirectly affects attitude … critical mass, usefulness, ease of use, attitudes and intention to use social network media in the future. Findings – The most …

the research model. Findings – The results reveal that perceived critical mass had the largest total effect on intention …

Taiwanese and Western car brand users with regard to relationship-level factors. In addition, perceived critical mass accounts …