Singh, Pragya; Singh, Vandana - In: Cogent business & management 11 (2024) 1, pp. 1-14
, specifically focusing on the mediating roles played by customer satisfaction and perceived efficiency. Data were collected from 373 … evidence of the significant influence of AI-Powered Customer Service on customer satisfaction and perceived efficiency, as … loyalty (path coefficient = 1.05) and perceived efficiency and customer loyalty (path coefficient = 0.22) underscores their …
