Search Results - subject:"perceived interactivity"

Factors influencing consumer satisfaction toward online shopping : a special reference to India context

Almugari, Fatehi; Khaled, Amgad S. D.; Alsyani, Majed Kassem - In: International journal of procurement management 15 (2022) 2, pp. 236-256

Persistent link: https://www.econbiz.de/10013093138

Engaging consumers with corporate social responsibility campaigns : the roles of interactivity, psychological empowerment, and identification

Lee, Sun Young; Kim, Yeuseung; Kim, Young - In: Journal of business research : JBR 134 (2021), pp. 507-517

Persistent link: https://www.econbiz.de/10012643835

Self-construal on brand fan pages : the mediating effect of para-social interaction and consumer engagement on brand loyalty

Kim, Eun-Ho; Yoo, Dongho; Doh, Sun-Jae - In: The journal of brand management : an international journal 28 (2021) 3, pp. 254-271

Persistent link: https://www.econbiz.de/10012550272

Application of the stimuli-organism-response framework to factors influencing social commerce intentions among social network users

Dashti, Mehdi; Sanayei, Ali; Dolatabadi, Hossein Rezaei; … - In: International journal of business information systems : … 30 (2019) 2, pp. 177-202

Persistent link: https://www.econbiz.de/10012037771

What motivates health information exchange in social media? : the roles of the social cognitive theory and perceived interactivity

Lin, Hsien-Cheng; Chang, Chun-Ming - In: Information & management : the internat. journal of … 55 (2018) 6, pp. 771-780

Persistent link: https://www.econbiz.de/10011906975

Investigating the persuasive impact and underlying processes of interactive magazine ads in a real-life setting

Rauwers, Fabiënne; Voorveld, Hilde; Neijens, Peter C. - In: International journal of advertising : the quarterly … 37 (2018) 5, pp. 806-827

Persistent link: https://www.econbiz.de/10012492589

How readers’ perceived self-congruity and functional congruity affect bloggers’ informational influence : Perceived interactivity as a moderator

Wang, Shih-Ju; Hsu, Chiu-Ping; Huang, Heng-Chiang; … - In: Online Information Review 39 (2015) 4, pp. 537-555

-reader relationship quality (BRRQ) and the blogger’s informational influence, taking perceived interactivity among blog members as a … influence. Moreover, perceived interactivity plays a two-sided role because it strengthens the positive impact of BRRQ on … high-perceived interactivity among blog members, marketers should carefully balance the facilitating and offsetting effect …

Persistent link: https://www.econbiz.de/10014966525

Factors of continually using branded mobile apps : the central role of app engagement

Wu, Linwan - In: International journal of internet marketing and … 9 (2015) 4, pp. 303-320

Persistent link: https://www.econbiz.de/10011497487

Effects of perceived interactivity and web organization on user attitudes

Ahn, Taesoo; Hong, Moonki; Pedersen, Paul M. - In: European Sport management quarterly : ESMQ 14 (2014) 2, pp. 111-128

Persistent link: https://www.econbiz.de/10010376562

Towards a theoretical framework of motivations and interactivity for using IPTV

Kim, Juran; Lee, Ki Hoon - In: Journal of Business Research 66 (2013) 2, pp. 260-264

and to examine the relationships among the motivations, actual interactions, perceived interactivity, and attitude toward …

Persistent link: https://www.econbiz.de/10010869695