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Search: subject:"perceived interactivity"
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Consumer behaviour
17
Konsumentenverhalten
17
Perceived interactivity
13
perceived interactivity
10
Beziehungsmarketing
9
Relationship marketing
9
Online retailing
7
Online-Handel
7
Customer satisfaction
6
Internet marketing
6
Kundenzufriedenheit
6
Online-Marketing
6
Social Web
6
Social web
6
Social relations
4
Soziale Beziehungen
4
Website
4
Customer integration
3
Innovation adoption
3
Innovationsakzeptanz
3
Kundenintegration
3
Brand image
2
Brand management
2
Interactive media
2
Interaktive Medien
2
Markenführung
2
Markenimage
2
Mobile Anwendung
2
Mobile application
2
Mobile communications
2
Mobilkommunikation
2
Source credibility
2
Viral marketing
2
Virales Marketing
2
Virtual reality
2
Virtuelle Realität
2
relationship quality
2
AI speaker
1
Advertising effects
1
Arbeitspsychologie
1
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Article
23
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19
research-article
2
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English
21
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Kim, Juran
4
Lee, Ki Hoon
2
Lin, Hsien-Cheng
2
Ahn, Suhyoung
1
Ahn, Taesoo
1
Akhtar, Nadeem
1
Al-Homaidi, Eissa A.
1
Almugari, Fatehi
1
Alsyani, Majed Kassem
1
Arnold, Todd
1
Bae, Joonheui
1
Camilleri, Mark Anthony
1
Chang, Chun-Ming
1
Chen, Chia-Lin
1
Chen, Shih-Chih
1
Chu, Kuo Ming
1
Dashti, Mehdi
1
Doh, Sun-Jae
1
Dolatabadi, Hossein Rezaei
1
Evans, Richard
1
Fehl, Amy Greiner
1
Feng, Lei
1
Gan, Chin Lay
1
Good, Valerie
1
Hameed, Zahid
1
Hong, Moonki
1
Hsu, Chiu-Ping
1
Huang, Heng-Chiang
1
Islam, Tahir
1
Javadi, Mohammad Hossein Moshref
1
Jin, Byoungho
1
Joo, Eunsin
1
Kang, Seungmook
1
Khaled, Amgad S. D.
1
Kim, Eun-Ho
1
Kim, Yeuseung
1
Kim, Young
1
Kozak, Metin
1
Kuzior, Aleksandra
1
Lee, Sun Young
1
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Journal of business research : JBR
3
Journal of Business Research
2
Economic research
1
European Sport management quarterly : ESMQ
1
Industrial Management & Data Systems
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of business information systems : IJBIS
1
International journal of internet marketing and advertising : IJIMA
1
International journal of procurement management
1
Journal of electronic commerce research : JECR
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of marketing analytics : JMA
1
Journal of personal selling & sales management : JPSSM
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of retailing and consumer services
1
Online Information Review
1
Technological forecasting & social change : an international journal
1
The journal of brand management : an international journal
1
The journal of services marketing
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ECONIS (ZBW)
19
RePEc
2
Other ZBW resources
2
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The effects of
perceived
interactivity
on e-trust and e-consumer behaviors : the application of fuzzy linguistic scale
Chu, Kuo Ming
;
Yuan, Benjamin J. C.
- In:
Journal of electronic commerce research : JECR
14
(
2013
)
1
,
pp. 124-136
Persistent link: https://www.econbiz.de/10009766253
Saved in:
22
Effects of mobile direct experience on
perceived
interactivity
and attitude toward smartphone applications
Kim, Juran
;
Lee, Ki Hoon
;
Taylor, Charles Raymond
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
3
,
pp. 282-296
Persistent link: https://www.econbiz.de/10010408105
Saved in:
23
Experience effects on interactivity: Functions, processes, and perceptions
Kim, Juran
;
Spielmann, Nathalie
;
McMillan, Sally J.
- In:
Journal of Business Research
65
(
2012
)
11
,
pp. 1543-1550
interactive features, actual interaction, and
perceived
interactivity
. Results also show that experience is a moderator in an …
Persistent link: https://www.econbiz.de/10010588278
Saved in:
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