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Search: subject:"perception de respect de l'environnement"
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marquage laser
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perception de bénéfice santé
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perception de respect de l'environnement
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théorie de la contagion
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théorie de la dissonance cognitive
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Recherche et applications en marketing : RAM
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Comparer des pommes à des oranges : l'ambivalence des consommateurs à l'égard d'une éco-innovation : le marquage laser des fruits biologiques
Pfiffelmann, Jean
;
Untilov, Olga
;
Thøgersen, John
; …
- In:
Recherche et applications en marketing : RAM
40
(
2025
)
1
,
pp. 8-50
Persistent link: https://www.econbiz.de/10015187348
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