Search Results - subject:"perception."

Adbusting: How advertising altered by activists affects brands

Maier, Erik; Mafael, Alexander - In: Psychology & Marketing 41 (2024) 4, pp. 938-957

empirical evidence that adbusting has ambiguous effects on consumers' brand perception. On the one hand, the incongruency of the … political issue), brand perception, word-of-mouth, and purchase intention are negatively affected. This negative effect is …

Persistent link: https://www.econbiz.de/10014518984

Survey instructions bias perceptions of environmental health risks

Timmons, Shane; Papadopoulos, Alexandros; Lunn, Pete - 2024

A basic function of government is to manage environmental risks. This requires measurement of how the public perceive different risks, but it is hard to measure risk perceptions in a neutral, unbiased way. In a pre-registered experiment with a nationally representative sample (N = 800), we...

Persistent link: https://www.econbiz.de/10014540502

Balancing climate change mitigation and national adaptation: Experimental evidence on the influence of risk perceptions and information construal levels

Heckenhahn, Jonas; Feldhaus, Christoph; Löschel, Andreas - 2024

mitigation and national adaptation, a larger national short-term risk perception extends prioritization of national adaptation … measures, whereas an amplified global long-term risk perception or a lifted construal level of presented climate risks …

Persistent link: https://www.econbiz.de/10014584264

Wertschätzung für die Landwirtschaft in der öffentlichen Kommunikation. Eine inhaltsanalytische Untersuchung zum Einfluss des ersten Lockdowns auf die Berichterstattung über Landwirtschaft in den Massenmedien

Kussin, Matthias; Berstermann, Jan; Albers, Antonia - In: German Journal of Agricultural Economics (GJAE) 73 (2024) 1, pp. 1-26

rather a perception of disrespect for agriculture. The sources of these statements most often come from the agricultural …

Persistent link: https://www.econbiz.de/10015079305

Investment trend on millennials and fintech fraud mitigation

Amelia, Tifa Noer; Amal, Andi Gazly Satrya - In: Global Business & Finance Review (GBFR) 29 (2024) 2, pp. 35-46

Purpose: This study analyzed the effect of financial literacy, social media, risk perception, and investment … perception) simultaneously has an influence on millennials' Intention to invest, but does not partially affect it. Fraud in …

Persistent link: https://www.econbiz.de/10015098928

The intention to use ChatGPT in office work in Romania: Between utility and hedonic motivation

Türkeș, Mirela Cătălina; Stăncioiu, Aurelia-Felicia; … - In: Amfiteatru Economic 26 (2024) 67, pp. 783-800

In the short evolution from 2019 to the present, the application domains of ChatGPT have experienced exponential growth, ranging from editing, consulting, banking, healthcare, journalism, and mass media to entertainment, education, and remote technical assistance in industrial processes. This...

Persistent link: https://www.econbiz.de/10015106466

Carbon dioxide removal through ecosystem restoration: Public perceptions and political participation

Kuhn, Annegret; Merk, Christine; Wunsch, Andrea - In: Ambio (2024) Latest Articles

We compare public perceptions of restoring different ecosystems to increase CO 2 uptake in Germany, through focus groups and a general population survey. Among focus group participants forests were highly popular, peatlands evoked negative associations, and seagrass was largely unknown....

Persistent link: https://www.econbiz.de/10015117808

Firms' willingness to pay local business tax: The impact of trust and public goods

Giese, Henning; Heinemann-Heile, Vanessa - 2024

perception of public goods related to the private sphere of firms' decision-makers is associated with an increase in firms … for the perception of provided private-related public goods. These findings indicate that the handling of tax revenues …

Persistent link: https://www.econbiz.de/10015072798

Synergy evaluation in mergers and acquisitions : an attention-based view

Bauer, Florian; Friesl, Martin - In: Journal of management studies : JMS 61 (2024) 1, pp. 37-68

Persistent link: https://www.econbiz.de/10014436426

Machine learning methods for financial forecasting and trading profitability : evidence during the Russia-Ukraine war

Peng, Yaohao; Souza, João Gabriel de Moraes - In: REGE revista de gestão 31 (2024) 2, pp. 152-165

Persistent link: https://www.econbiz.de/10015189762