Silva, Pedro; Moreira, António Carrizo; Almeida, Sílvia; … - In: Asia Pacific Journal of Marketing and Logistics 36 (2023) 9, pp. 2121-2135
Purpose In a society that encourages consumption, attributes such as exclusivity and social recognition are important in what is intended to be restricted to a certain exclusive segment. Luxury is something that is more desirable than necessary. This study develops and tests a model that...