Search Results - subject:"perception."

High-end fashion as a social phenomenon : exploring the perceptions of designers and consumers

Pedro, Yael; Friedmann, Enav; Loureiro, Sandra Maria Correia - In: Journal of retailing and consumer services 79 (2024), pp. 1-11

Persistent link: https://www.econbiz.de/10015101901

The aftermath of communicating CSR campaigns' results : a perception study

Filipeanu, Dumitru; Hertug, Iulian; Maha, Liviu-George; … - In: Corporate social responsibility and environmental management 31 (2024) 6, pp. 6150-6166

Persistent link: https://www.econbiz.de/10015101955

Translating brand reputation into equity from the stakeholder's theory : an approach to value creation based on consumer's perception & interactions

Adewole, Olukorede - In: International journal of corporate social … 9 (2024) 1, pp. 1-39

This study is to examine the translation of a reputable brand into equity and how consumers' perceptions can trigger value creation from commitment and pursuit of CSR by an organization and adopting the same as a brand, lifestyle, and culture, while pointing attention to the stakeholder's theory...

Persistent link: https://www.econbiz.de/10015372729

Leveraging on CSR as a tool of brand communication based on consumer's perception with extrapolation from a novel 3-factor model

Adewole, Olukorede - In: International journal of corporate social … 9 (2024) 1, pp. 1-23

inferred that culture and traditional behavior play significant roles in brand perception, which can generate and create other …

Persistent link: https://www.econbiz.de/10015372690

The consumers perceptions of employer and service brand equity’s : the exploratory and confirmatory factor analysis

Ščiukauskė, Indrė; Romeika, Giedrius; … - In: Journal of business economics and management 25 (2024) 1, pp. 85-103

While the traditional components of employer brand equity are applied in the context of an organization's employees, this study sought to assess a hitherto unexplored context - the extent to which employer brand equity impacts on consumers of an organization's service brand rather than the...

Persistent link: https://www.econbiz.de/10014540529

Love is in the air : consumers' perception of products from firms signaling their family nature

Rauschendorfer, Natalie; Prügl, Reinhard; Lude, … - In: Psychology & marketing 39 (2022) 1, pp. 239-249

Persistent link: https://www.econbiz.de/10012796091

Does the tourist's profile matter? : perceptions and opinions about the Fiesto De Los Patios in Cordoba, Spain

Solano Sánchez, Miguel Ángel; Sánchez, Rocío Arteaga; … - In: Enlightening tourism : ET ; a pathmaking journal 12 (2022) 2, pp. 436-469

Persistent link: https://www.econbiz.de/10013465209

Drivers and barriers on consumer purchase decisions

Nguyen Ngoc Hien - In: International journal of business and emerging markets … 16 (2024) 4, pp. 477-500

Persistent link: https://www.econbiz.de/10015075344

Environmental perceptions and sustainable consumption behavior : the disparity among South Africans

Kirsten, Frederich; Biyase, Mduduzi - 2023

Persistent link: https://www.econbiz.de/10013553308

Perceived risks of autonomous vehicles

Lazányi, Kornélia - In: Risks : open access journal 11 (2023) 2, pp. 1-16

ethical. The aim of the present paper is to enrich the existing body of literature of risk perception-and in line with this …. Whilst the effect of cultural variables on risk perception has already been explored by several researchers, the present … paper shall be considered an expansion of those works, striving to address a particular segment of risk perception …

Persistent link: https://www.econbiz.de/10014233177