ethical. The aim of the present paper is to enrich the existing body of literature of risk perception-and in line with this …. Whilst the effect of cultural variables on risk perception has already been explored by several researchers, the present … paper shall be considered an expansion of those works, striving to address a particular segment of risk perception …

involvement in the consumer-brand relationship, impact brand perception. The research was conducted on a sample of 189 respondents … research are: a) involvement of multiple senses in the consumer-brand relationship has a positive effect on brand perception; b … on brand perception; and c) the higher intensity of sensory involvement in the consumer-brand relationship does not have …

This paper examines the relationship between internal factors of an organization and employees' perception of …