Dunković, Dario; Knežević, Blaženka - In: Business, mangagement and economics engineering : BMEE 21 (2023) 2, pp. 204-217
Purpose - The aim of the paper is to determine the perception of extended warranty when communicated by retailer during … the sales promotion of durable products (e.g. refrigerators). We consider perception as five signals or conceptual … dimensions in retail context. The research question is: What perception creates the extended warranty? The dimensions studied can …