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Deterring deviant consumer behaviour : when "it's wrong, don't do it" doesn't work
Dootson, Paula
;
Lings, Ian
;
Beatson, Amanda
;
Johnston, …
- In:
Journal of marketing management : MM
33
(
2017
)
15/16
,
pp. 1355-1383
Persistent link: https://www.econbiz.de/10011850416
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