Search Results - subject:"perfume"

How sexualised images in advertisements influence the attention and preference of consumers with a modern view

Pentus, Kristian; Ruusu, Mariia; Kuusik, Andres; … - In: Organizations and markets in emerging economies 14 (2023) 2, pp. 366-385

This paper aims to determine how using sexualised images in advertisements influences the attention and preference of consumers with a modern attitude towards gender stereotypes. This research used a methodological approach based on eye tracking of the perception of advertising images - an...

Persistent link: https://www.econbiz.de/10014534826

How sexualised images in advertisements influence the attention and preference of consumers with a modern view

Pentus, Kristian; Ruusu, Mariia; Kuusik, Andres; … - In: Organizations and Markets in Emerging Economies 14 (2023) 2, pp. 366-385

Persistent link: https://www.econbiz.de/10015401476

Factors influencing consumer purchase intention of luxury branded perfumes

Krishnan, Chitra; Agarwal, Naraini; Gupta, Shivam - In: Marketing i menedžment innovacij : m&mi 13 (2022) 3, pp. 190-199

Persistent link: https://www.econbiz.de/10013491053

Buying perfume in the digital age : a study on e-shoppers' perceptions and typologies

Barbosa, Belem; Mahdavi, Mehdi; Oliveira, Zaíla; … - In: Asian journal of business and accounting : AJBA 14 (2021) 1, pp. 1-32

Persistent link: https://www.econbiz.de/10012587268

In the purchase's essence : sensory and symbolic elements in the descriptions of perfume sales over the internet

Paula, Brenda de; Farias, Miriam Leite; Farias, … - In: Consumer behavior review : CBR 4 (2020) 3, pp. 217-228

Persistent link: https://www.econbiz.de/10012285306

Bio-based flavours and fragrances

Schwarz, Alexander; Wydra, Sven - Europäische Kommission / Exekutivagentur für Kleine …; … - 2020

Persistent link: https://www.econbiz.de/10012254572

A Study of Perfumes Buying Behavior of Consumers in India

Singh, Dr Surabhi - 2016

India has a long history of perfume expertise dating back over 300 years. The familiarity of the average Indian with … into perfume market with its SKINN range. Vini Industries with FOGG has already dominated the market with its varied … perfume range. The study has been focused to understand the scope of perfume in the Indian Market and factors affecting the …

Persistent link: https://www.econbiz.de/10012995370

Strategic scanning: usefulness of « in- the-field” information for small and mediumsized businesses and industries looking for new outlets product/market

Dorota, LESZCZYNSKA; Humbert, LESCA - Institut de Préparation à l'Administration et à la … - 2014

Strategic scanning: usefulness of « in-the-field” information for small and medium-sized businesses and industries looking for new outlets product/market Most publications concerning Scanning deal with information that is mainly or exclusively of documentary origin. Therefore, a whole area of...

Persistent link: https://www.econbiz.de/10010764031

Parfümwahl am Point of Sale - eine neuroökonomisch fundierte Analyse zur Ableitung relevanter Einflussdeterminanten auf Basis des S-O-R-Modells

Pezoldt, Kerstin; Michaelis, Anne - 2014 - [Online-Ausg.]

Die Wahl des passenden Parfüms ist eine sehr persönliche, emotional gesteuerte Konsumentenentscheidung. Im hart umkämpften Parfümmarkt müssen sich Unternehmen vor den rational zu treffenden Entscheidungen über die Ausgestaltung des Marketing-Mix intensiv mit den zielgruppenrelevanten...

Persistent link: https://www.econbiz.de/10010350346

ИССЛЕДОВАНИЕ ПОТРЕБИТЕЛЬСКИХ СВОЙСТВ ПАРФЮМЕРНЫХ ТОВАРОВ

Толубеева E.M. - In: Известия Тульского … (2010) 3, pp. 266-271

Парфюмерный рынок насыщен модными новинками от лучших мировых брендов. В такихусловиях сложно овладеть вниманием потребителя.

Persistent link: https://www.econbiz.de/10011229428