As AI-powered personalized advertising becomes increasingly prevalent in the digital marketplace, understanding its … encountered AI-driven personalized advertisements. The proposed research model was tested using Partial Least Squares Structural … fosters trust by enhancing the perceived relevance and usefulness of personalized content, indicating that trust must be …

personalized reminders significantly increase both the frequency and amount of savings, with individuals who recognize their …

Evidence suggests that smokers' responsiveness to cessation medication depends on genotypes. Whether personalized … receive counseling and medication, and (iii) a personalized policy based on genotypes. The personalized policy proves the most …