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Search: subject:"personalized advertising"
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Direct marketing
155
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Consumer behaviour
46
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26
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26
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26
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26
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24
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24
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23
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23
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19
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19
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15
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13
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Franses, Philip Hans
8
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7
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7
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5
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5
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4
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3
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3
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3
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3
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3
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3
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3
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3
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3
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3
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3
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3
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2
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2
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2
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2
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2
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2
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2
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2
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2
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International journal of advertising : the review of marketing communications
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International journal of consumer studies
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International journal of retail and distribution management
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International transactions in operational research : a journal of the International Federation of Operational Research Societies
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JOBR-D-21-03426
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ECONIS (ZBW)
158
EconStor
1
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1
Choose a mobile application or mobile website? : Different effects of mobile channels on direct and indirect sales
Zhang, Xueting
;
Wang, Feng
;
Cao, Xia
- In:
Journal of retailing and consumer services
81
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10015125180
Saved in:
2
Direct sales and bargaining
Donna, Javier D.
;
Pereira, Pedro
;
Pu, Yun
;
Trindade, Andre
- In:
The Rand journal of economics
55
(
2024
)
4
,
pp. 749-787
Persistent link: https://www.econbiz.de/10015158062
Saved in:
3
Direct mail to prospects and email to current customers? : modeling and field-testing multichannel marketing
Valenti, Albert
;
Srinivasan, Shuba
;
Yildirim, Gokhan
; …
- In:
Journal of the Academy of Marketing Science
52
(
2024
)
3
,
pp. 815-834
Persistent link: https://www.econbiz.de/10015047983
Saved in:
4
The (un-)sustainability of artificial intelligence in online marketing : a case study on the environmental, social and economic impacts of
personalized
advertising
supported by the...
Marken, Gesa
;
Frick, Vivian
;
Schmelzle, Frieder
;
Meyer, …
-
2024
Persistent link: https://www.econbiz.de/10014515179
Saved in:
5
Generation Z's perception of privacy on social media : examining the impact of
personalized
advertising
, interpersonal relationships, reference group dynamics, social isolation, an...
Rózsa, Zoltán
;
Ferenčáková, Lucia
;
Zámek, David
; …
- In:
Oeconomia Copernicana
15
(
2024
)
1
,
pp. 229-266
Persistent link: https://www.econbiz.de/10014521315
Saved in:
6
Ethical side-effect of dataveillance in advertising : impact of data collection, trust, privacy concerns and regulatory differences on chilling effects
Strycharz, Joanna
;
Segijn, Claire M.
- In:
Journal of business research : JBR
173
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014547918
Saved in:
7
Omni-channel customer segmentation : a personalized customer journey perspective
Nguyen Anh Thi Van
;
McClelland, Bob
;
Nguyen, Hoang Thuan
- In:
Journal of consumer behaviour
23
(
2024
)
6
,
pp. 3253-3275
Persistent link: https://www.econbiz.de/10015117065
Saved in:
8
Paying with personal data
Natvik, Gisle James
;
Tangerås, Thomas P.
-
2023
We study commercialization of personal data through
personalized
advertising
by a content platform. Content consumption …
Persistent link: https://www.econbiz.de/10014542233
Saved in:
9
Assessing the predictive performance of machine learning in direct marketing response
Choi, Youngkeun
;
Choi, Jae W.
- In:
International journal of e-business research : IJEBR ; …
19
(
2023
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10015051116
Saved in:
10
Personality and psychological predictors of instagram personalized ad avoidance
Dhanya Amarnath, Debora
;
Jaidev, Uma Pricilda
- In:
International journal of e-business research : IJEBR ; …
19
(
2023
)
1
,
pp. 1-22
Persistent link: https://www.econbiz.de/10015051168
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