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Forty years of context effect research in marketing : a bibliometric analysis

Adler, Susanne; Schöniger, Martina Katharina; … - In: Journal of business economics : JBE 94 (2024) 3, pp. 437-466

Persistent link: https://www.econbiz.de/10014546925

Bayesian contextual choices under imperfect perception of attributes

He, Junnan - In: Management science : journal of the Institute for … 70 (2024) 3, pp. 1465-1482

Persistent link: https://www.econbiz.de/10014515045

Forty years of context effect research in marketing: a bibliometric analysis

Adler, Susanne Jana; Schöniger, Martina Katharina; … - In: Journal of Business Economics 94 (2023) 3, pp. 437-466

Research on context effects shows that the composition of choice sets and choice framing strongly influences consumer decision-making. Researchers have identified various context effect types and provide insight into their antecedents, consequences, and mechanisms of action. However, the...

Persistent link: https://www.econbiz.de/10015327397

Forty years of context effect research in marketing: a bibliometric analysis

Adler, Susanne Jana; Schöniger, Martina Katharina; … - In: Journal of Business Economics 94 (2023) 3, pp. 437-466

Persistent link: https://www.econbiz.de/10015404708

An integrative review of the decoy effect on choice behavior

Padamwar, Pravesh Kumar; Dawra, Jagrook - In: Psychology & marketing 41 (2024) 11, pp. 2657-2676

Persistent link: https://www.econbiz.de/10015133877

On the practical relevance of the attraction effect : a cautionary note and guidelines for context effect experiments

Lichters, Marcel; Sarstedt, Marko; Vogt, Bodo - In: AMS review : official publication of the Academy of … 5 (2015) 1/2, pp. 1-19

Persistent link: https://www.econbiz.de/10011294206