Search Results - subject:"phonetic symbolism"

A spokesperson with any name won’t be as charming : the phonetic effect of spokesperson name and gender on personality evaluations

Kulczynski, Alicia; Brennan, Stacey; Ilicic, Jasmina - In: The journal of brand management : an international journal 28 (2021) 2, pp. 221-239

Persistent link: https://www.econbiz.de/10012487261

The sound of branding : an analysis of the initial phonemes of popular brand names

Pathak, Abhishek; Velasco, Carlos; Spence, Charles - In: The journal of asset management 27 (2020) 3, pp. 339-354

Persistent link: https://www.econbiz.de/10012298801

The influence of the phonetic elements of a name on risk assessment

Botner, Keith A.; Mishra, Arul; Mishra, Himanshu - In: Journal of consumer research : JCR ; an … 47 (2020) 1, pp. 128-145

Persistent link: https://www.econbiz.de/10012234358

Evaluating the impact of early- and late-acquired phonemes on the luxury appeal of brand names

Pathak, Abhishek; Calvert, Gemma; Velasco, Carlos - In: The journal of brand management : an international journal 24 (2017) 6, pp. 522-545

Persistent link: https://www.econbiz.de/10011771416

Using sublexical priming to enhance brand name phonetic symbolism effects in young children

Baxter, Stacey M.; Ilicic, Jasmina; Kulczynski, Alicia; … - In: Marketing letters : a journal of research in marketing 28 (2017) 4, pp. 565-577

Persistent link: https://www.econbiz.de/10011780874

Names versus faces: examining spokesperson-based congruency effects in advertising

Ilicic, Jasmina; Baxter, Stacey M; Kulczynski, Alicia - In: European Journal of Marketing 49 (2015) 1/2, pp. 62-81

applicability of phonetic symbolism theory by identifying a condition under which phonetic symbolism (verbal congruence) exerts no …

Persistent link: https://www.econbiz.de/10014724329

When admen prefer Tom to Tim : Face might fit but does the vowel sound right?

In: Strategic Direction 31 (2015) 5, pp. 10-12

Purpose – This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and...

Persistent link: https://www.econbiz.de/10015012141

What’s in a name? : examining the effect of phonetic fit between spokesperson name and product attributes on source credibility

Baxter, Stacey; Ilicic, Jasmina; Kulczynski, Alicia - In: Marketing letters : a journal of research in marketing 26 (2015) 4, pp. 525-534

Persistent link: https://www.econbiz.de/10011399099

Names versus faces : examining spokesperson-based congruency effects in advertising

Ilicic, Jasmina; Baxter, Stacey; Kulczynski, Alicia - In: European journal of marketing : EJM 49 (2015) 1/2, pp. 62-81

Persistent link: https://www.econbiz.de/10010519631

Phonetic symbolism and children's brand name preferences

Baxter, Stacey; Lowrey, Tina M. - In: Journal of Consumer Marketing 28 (2011) 7, pp. 516-523

. One such device is phonetic symbolism, which has been shown to lead adults to prefer brand names whose phonetic attributes … preference (based on product features). Finally, experiment 3 investigates the interaction between pure phonetic symbolism and … set of experiments to investigate the effects of phonetic symbolism on brand name preference utilising a children's sample. …

Persistent link: https://www.econbiz.de/10014848923