. Marketers use product placement to reach potential and current customers. In the meantime, computer games have become an … important issue is to know and systematize current methods of brand placement in computer games. For the purpose, the author …. According to the analysis, it can be distinguished by the following typology: place of brand placement (before logging, inside …

Underpinned by brand placement literature, associative network theory, and narrative transportation theory, this …

attitudes toward food videos and vloggers. Additionally, it investigates the potential for product placement by studying the …. Both attitudes significantly influence purchase intention, showing that there is a pathway to product placement. The … pathways, not only in terms of audience reception but also in terms of product placement. This study offers comprehensive …

placement in influencer video than their parents suspect. Many parents declare that they are against such content on social … familiar with such content. Being exposed to product placement in influencer videos also impacts the behavioural aspect of …

comedies (Sitcoms) are the most effective. This study aims to examine five forms of product placement: (1) product movement, (2 … recognition and brand recall. The 3.18-minute sitcom with motorcycle placement was shown to a total of 65 participants; daily … different forms of product placement for the different consumer education levels was the way forward. Plot integration may not …