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The impact of product placement strategy on the placement communication effect : the case of a full-service restaurant
Cheng, Chu-hao
;
Liang, Rong-da
;
Zhang, Jun-shu
;
Fang, I-jung
- In:
Journal of hospitality marketing & management
23
(
2014
)
3/4
,
pp. 424-444
Persistent link: https://www.econbiz.de/10010396152
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