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ethnographie de la consommation
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médecines alternatives et complémentaires
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ontologie
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polyphasie cognitive
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Recherche et applications en marketing : RAM
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Variété et variations des mondes vécus : définition et exploration d'un nouveau programme de recherche en marketing, à partir d’une ethnographie de la consommation de médecines alternatives et complémentaires
Robert-Demontrond, Philippe
- In:
Recherche et applications en marketing : RAM
38
(
2023
)
4
,
pp. 40-70
Persistent link: https://www.econbiz.de/10014425956
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