//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Brand management"
~person:"Oanh Dinh Yen Nguyen"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"popularity"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Brand management
Brand
1
Brand evaluation
1
Consumer behaviour
1
Exclusivity
1
Konsumentenverhalten
1
Luxury brands
1
Luxury goods
1
Luxusgüter
1
Markenartikel
1
Markenführung
1
Popularity
1
Scarcity
1
Self-brand connection
1
Wastefulness
1
more ...
less ...
Online availability
All
Free
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Oanh Dinh Yen Nguyen
Yu, Chung-En
2
Ahn, Sun Joo
1
Antoniadis, Ioannis
1
Arslanagić-Kalajdžić, Maja
1
Assimakopoulos, Costas
1
Babić-Hodović, Vesna
1
Bucic, Tania
1
Chang, Yonghwan
1
Chatzopoulou, Elena
1
D'Antone, Simona
1
Filieri, Raffaele
1
Griffith, Denni Arli
1
Ko, Eunju
1
Ko, Yong Jae
1
Leenders, Mark A. A. M.
1
Lin, Zhibin
1
Liu, Raymond
1
Lopez, Carmen
1
Mattila, Pekka
1
Mujkić, Alisa
1
Ngo, Liem Viet
1
Oppewal, Harmen
1
Paltsoglou, Symeon
1
Phua, Joe
1
Sharda, Ramesh
1
Sun, Runsheng
1
Trittenbach, Makayla
1
Van Esch, Patrick
1
Wen, Jun
1
Whang, Haesung
1
Xie, Selina Yuqing
1
Zadeh, Amir Hassan
1
Zhang, Jurui
1
Zhang, Ting
1
more ...
less ...
Published in...
All
Journal of the Academy of Marketing Science
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Disposal-based scarcity : how overstock reduction methods influence consumer brand perceptions and evaluations
Oanh Dinh Yen Nguyen
;
Bucic, Tania
;
Ngo, Liem Viet
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
6
,
pp. 1305-1326
Persistent link: https://www.econbiz.de/10014446668
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->