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~subject:"Brand management"
~subject:"Konsumentenverhalten"
~person:"Chatzopoulou, Elena"
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Brand management
Konsumentenverhalten
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Brand Mianzi
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Chatzopoulou, Elena
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The journal of brand management : an international journal
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A cultural approach to brand equity : the role of brand mianzi and brand
popularity
in China
Filieri, Raffaele
;
Lin, Zhibin
;
D'Antone, Simona
; …
- In:
The journal of brand management : an international journal
26
(
2019
)
4
,
pp. 376-394
Persistent link: https://www.econbiz.de/10012060139
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