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~subject:"Brand management"
~subject:"Social network"
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Search: subject:"popularity"
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Brand management
Social network
popularity
56
Popularity
40
Consumer behaviour
39
Konsumentenverhalten
39
Social Web
37
Social web
37
Internet marketing
29
Online-Marketing
28
Theorie
17
Viral marketing
16
Virales Marketing
16
Theory
15
Wahlverhalten
15
Reputation
14
Voting behaviour
14
E-commerce
13
Electronic Commerce
13
Markenführung
13
Germany
12
popularity function
12
Online retailing
11
Online-Handel
11
Brand image
10
Markenimage
10
Social relations
10
Welt
10
coalitions
10
indices of popularity and universality
10
mathematical theory of democracy
10
social media
10
theory of voting
10
Soziale Beziehungen
9
Soziales Netzwerk
9
World
9
unemployment
9
Advertising effects
8
Elections
8
Werbewirkung
8
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14
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2
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Article
20
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20
Aufsatz in Zeitschrift
20
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English
20
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Yu, Chung-En
2
Ahn, Sun Joo
1
Amatulli, Cesare
1
Antoniadis, Ioannis
1
Arslanagić-Kalajdžić, Maja
1
Assimakopoulos, Costas
1
Babić-Hodović, Vesna
1
Bai, Xue
1
Barbarito, Claudia Melissa
1
Broekhuizen, Thijs L. J.
1
Bucic, Tania
1
Chang, Yonghwan
1
Chatzopoulou, Elena
1
Corthouts, Joris
1
D'Antone, Simona
1
Denys, Astrid
1
Dewan, Sanjeev
1
Filieri, Raffaele
1
Fletcher, Jason
1
Ge, Yong
1
Griffith, Denni Arli
1
Guido, Gianluigi
1
Ho, Yi-Jen
1
Khobzi, Hamid
1
Ko, Eunju
1
Ko, Yong Jae
1
Leenders, Mark A. A. M.
1
Li, Zhepeng
1
Lin, Zhibin
1
Liu, Raymond
1
Lopez, Carmen
1
Mattila, Pekka
1
Mujkić, Alisa
1
Ngo, Liem Viet
1
Oanh Dinh Yen Nguyen
1
Oppewal, Harmen
1
Paltsoglou, Symeon
1
Phua, Joe
1
Ramaprasad, Jui
1
Scheerder, Jeroen
1
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Published in...
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The journal of brand management : an international journal
4
Tourism management : research, policies, practice
2
Applied economics
1
Industry and innovation
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Information systems research : ISR
1
International journal of accounting and information management
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of internet marketing and advertising : IJIMA
1
International journal of sport management and marketing : IJSMM
1
Journal of marketing communications
1
Journal of media business studies
1
Journal of retailing and consumer services
1
Journal of strategic marketing
1
Journal of the Academy of Marketing Science
1
MIS quarterly
1
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ECONIS (ZBW)
20
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1
Disposal-based scarcity : how overstock reduction methods influence consumer brand perceptions and evaluations
Oanh Dinh Yen Nguyen
;
Bucic, Tania
;
Ngo, Liem Viet
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
6
,
pp. 1305-1326
Persistent link: https://www.econbiz.de/10014446668
Saved in:
2
Market orientation and innovation behaviour : how do service employees benefit from their uniplex and multiplex intrafirm network centrality?
Broekhuizen, Thijs L. J.
;
Zhu, Tao
- In:
Industry and innovation
28
(
2021
)
10
,
pp. 1270-1297
Persistent link: https://www.econbiz.de/10012697120
Saved in:
3
We need both brand love and emotional attachment : a serial mediation framework toward addictive buying and loyalty
Babić-Hodović, Vesna
;
Mujkić, Alisa
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
1
,
pp. 9-33
Persistent link: https://www.econbiz.de/10013493076
Saved in:
4
How can our tweets go viral? : point-process modelling of brand content
Zadeh, Amir Hassan
;
Sharda, Ramesh
- In:
Information & management : the internat. journal of …
59
(
2022
)
2
,
pp. 1-19
Persistent link: https://www.econbiz.de/10013255731
Saved in:
5
What will be popular next? : predicting hotspots in two-mode social networks
Li, Zhepeng
;
Ge, Yong
;
Bai, Xue
- In:
MIS quarterly
45
(
2021
)
2
,
pp. 925-966
Persistent link: https://www.econbiz.de/10012631390
Saved in:
6
Engagement and reactions of brand posts on brand fan pages in Facebook : an investigation of brand posts' characteristics
Antoniadis, Ioannis
;
Assimakopoulos, Costas
; …
- In:
International journal of internet marketing and …
15
(
2021
)
4
,
pp. 352-367
Persistent link: https://www.econbiz.de/10012670664
Saved in:
7
Coloring the destination : the role of color psychology on Instagram
Yu, Chung-En
;
Xie, Selina Yuqing
;
Wen, Jun
- In:
Tourism management : research, policies, practice
80
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012237333
Saved in:
8
Like it or not? : the differences between and success factors of sports providers' use of social networking sites
Corthouts, Joris
;
Denys, Astrid
;
Thibaut, Erik
; …
- In:
International journal of sport management and marketing …
19
(
2019
)
1/2
,
pp. 56-79
Persistent link: https://www.econbiz.de/10012059500
Saved in:
9
A cultural approach to brand equity : the role of brand mianzi and brand
popularity
in China
Filieri, Raffaele
;
Lin, Zhibin
;
D'Antone, Simona
; …
- In:
The journal of brand management : an international journal
26
(
2019
)
4
,
pp. 376-394
Persistent link: https://www.econbiz.de/10012060139
Saved in:
10
The role of Instagram in the UNESCO's creative city of gastronomy : a case study of Macau
Yu, Chung-En
;
Sun, Runsheng
- In:
Tourism management : research, policies, practice
75
(
2019
),
pp. 257-268
Persistent link: https://www.econbiz.de/10012063600
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