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~subject:"Brand management"
~subject:"Social network"
~person:"Amatulli, Cesare"
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Amatulli, Cesare
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Does
popularity
in social networks influence purchasing and lifestyle decisions? : the meaning of online friendship
Amatulli, Cesare
;
Guido, Gianluigi
;
Barbarito, Claudia …
- In:
Journal of media business studies
11
(
2014
)
3
,
pp. 1-21
Persistent link: https://www.econbiz.de/10010426161
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