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What drives preference for the compromise option? : disentangling position-based versus attribute-based effects
Kim, Jungkeun
;
Spence, Mark T.
;
Oppewal, Harmen
;
Park, …
- In:
Psychology & marketing
39
(
2022
)
11
,
pp. 2153-2170
Persistent link: https://www.econbiz.de/10013465152
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