MIRONESCU, Alexandra; BURLACU, Natalia; CRINTEA, Mariana - In: Holistic Marketing Management Journal 2 (2012) 1, pp. 19-24
Organizations seek mergers and acquisitions for many reasons. The primary reason for large mergers and acquisitions is the potential benefit that can accrue to the stockholders of both companies. Synergy is often cited as a rationale for mergers.In facing these new challenges, most of the...
