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Journal of marketing channels : distribution systems, strategy, and management
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Where the twain shall meet? : a study of best practices to resolve retailer-supplier acrimony in
post-audit
recovery
of trade promotion dollars
Parvatiyar, Atul
;
Moorthy, Janakiraman
;
Donthu, Naveen
- In:
Journal of marketing channels : distribution systems, …
26
(
2020
)
2
,
pp. 89-107
Persistent link: https://www.econbiz.de/10012258191
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