Szubert, Mariusz; Żemła, Michał - In: Administrative Sciences : open access journal 9 (2019) 2/42, pp. 1-23
Tourists' decisions on selecting their destinations are driven by their imagination of available offers, rather than by the real offers. The special role of the image of tourism destination in the process of building a competitive position result, among other things, comes from the fact the...
