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Search: subject:"power states"
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Consumer behaviour
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power states
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advertising appeals
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brand positioning
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chatbot
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conversational style
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equality
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interpersonal closeness
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motives to protect others
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negative word of mouth
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Psychology & marketing
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Going for equality : how
power
states
influence consumers' preference for advertisements with right-enhancing versus suffering-reducing appeals
Lu, Yue
;
Chen, Long
;
Zhang, Ke
-
2025
Persistent link: https://www.econbiz.de/10015373355
Saved in:
2
The effect of
power
states
on negative word-of-mouth sharing : the role of interpersonal closeness
Jin, Fei
;
Zeng, Zheni
;
Liao, Junyun
-
2025
Persistent link: https://www.econbiz.de/10015373132
Saved in:
3
Effects of interaction between brand positioning and chatbot conversational style on perceived fit and brand attitudes
Cheng, Li-Keng
;
Toung, Chung-Lin
- In:
Psychology & marketing
41
(
2024
)
6
,
pp. 1383-1395
Persistent link: https://www.econbiz.de/10014531222
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