Search Results - subject:"pre-launch"

Anticipating High-Speed Broadband Penetration: A Multi-Country Pre-Launch Forecasting Study

Petre, Konstantin; Chipouras, Aristides; Katsianis, Dimitris - 2023

The objective of this study is to develop a new approach for pre-launch forecasting of the highspeed broadband …

Persistent link: https://www.econbiz.de/10014367361

An empirical examination of consumer co-creation process

Lee, Kyungwon; Uslay, Can; Yeniyurt, Sengun - In: Marketing letters : a journal of research in marketing 34 (2023) 2, pp. 205-222

Persistent link: https://www.econbiz.de/10014333917

A multi-generational diffusion model with social media effects and pre-launch forecasting of smart phone

Li, Yinxing; Terui, Nobuhiko - 2021

Persistent link: https://www.econbiz.de/10013445678

Advertising and word-of-mouth effects on pre-launch consumer interest and initial sales of experience products

Kim, Ho; Hanssens, Dominique M. - In: Journal of interactive marketing : a quarterly … 37 (2017), pp. 57-74

Persistent link: https://www.econbiz.de/10011658346

Forecasting from others' experience : Bayesian estimation of the generalized Bass model

Ramírez Hassan, Andrés; Montoya-Blandón, Santiago - In: International journal of forecasting 36 (2020) 2, pp. 442-465

Persistent link: https://www.econbiz.de/10012415086

Should sequels differ from original movies in pre-launch advertising schedule? : lessons from consumers' online search activity

Kim, Ho; Bruce, Norris I. - In: International journal of research in marketing : IJRM ; … 35 (2018) 1, pp. 116-143

Persistent link: https://www.econbiz.de/10011816979

Time-to-Market vs. Time-to-Value

Kreutzer, Ralf T. - In: Wirtschaftswissenschaftliches Studium : WiSt ; … 47 (2018) 10, pp. 52-55

Persistent link: https://www.econbiz.de/10011979144

Follow for follow : marketing of a start-up company on Instagram

Virtanen, Henrik; Björk, Peter; Sjöström, Elin - In: Journal of small business and enterprise development 24 (2017) 3, pp. 468-484

Persistent link: https://www.econbiz.de/10011777156

Pre-launch new product demand forecasting using the Bass model : a statistical and machine learning-based approach

Lee, Hakyeon; Kim, Sang-gook; Park, Hyun-woo; Kang, Pilsung - In: Technological forecasting & social change : an … 86 (2014), pp. 49-64

Persistent link: https://www.econbiz.de/10010479686

Follow for follow: marketing of a start-up company on Instagram

Virtanen, Henrik; Björk, Peter; Sjöström, Elin - In: Journal of Small Business and Enterprise Development 24 (2017) 3, pp. 468-484

Purpose The purpose of this paper is to analyse the deliberate social media marketing practices of a start-up company. The study aims to measure the effects of these practices (i.e. following potential customers and liking and commenting on their posts on Instagram) on creating and increasing...

Persistent link: https://www.econbiz.de/10014904099