Workman, Jane E.; Lee, Seung-Hee - In: Journal of Open Innovation: Technology, Market, and … 8 (2022) 4, pp. 1-13
innovativeness affect (a) precautionary measures used when shopping in retail stores during a pandemic and (b) compensatory … plus measures of uncertainty avoidance/ambiguity intolerance, compensatory consumption, precautionary measures, and fashion … married adults more frequently used precautionary measures when shopping in retail stores. Men and women reported similar …