Lee, Eui-Bang; Kim, Jinwha; Lee, Sang-Gun - In: Industrial Management & Data Systems 117 (2017) 1, pp. 90-109
Purpose The purpose of this paper is to identify the influence of the frequency of word exposure on online news based on the availability heuristic concept. So that this is different from most churn prediction studies that focus on subscriber data. Design/methodology/approach This study examined...