We examine the situation where hourly data are available to design advertising-response models, whereas managerial decision making can concern hourly, daily or weekly intervals. The key question is how models for hourly data compare to models based on weekly data with respect to forecasting...

We examine the situation where hourly data are available to design advertising-response models, whereas managerial decision making can concern hourly, daily or weekly intervals. The key question is how models for hourly data compare to models based on weekly data with respect to forecasting...

Researchers can rely on either on retrospectively reported or on prospectively measured health changes to identify and quantify recent changes in respondents’ health status. The two methods typically do not provide the same answers. This paper compares the criterion validity of prospective...

This study intends to establish configural theory for ICT development by using fuzzy set/Qualitative Comparative Analysis (fsQCA) and to contrast the results with those from multivariate regression analysis (MRA). The fsQCA results support three propositions: the highly-developed countries, the...