We present a wide collection of experiments which show how human behavior deviates substantially with respect to the predictions derived from standard homo economicus assumptions. Then we review the theoretical literature that this evidence has stimulated. In particular some models are found to...

This article presents results from an experiment into attribute perception and relevant levels for management of woodland and mountain areas typical of the Iberian Peninsula's Atlantic region. The aim, which the authors argue has been robustly reached, was to identify those aspects of forestry...

How consumers’ waiting times affect their retrospective evaluations of Internet Web Sites is investigated in four computer-based experiments. Results show that waiting can but does not always negatively affect evaluations of Web Sites. Results also show that the potential negative effects of...

A maximum difference conjoint (MDC) model was part of a questionnaire toassess floodplain residents' preferences for the outcomes of water level managementinside an enclosed embankment system on the left bank of the Dhaleswari River, calledthe Compartmentalization Pilot Project (CPP)-Tangail....

Recent moves in the European Union have beenmade towards a toughening of legislation onbathing water quality. This has focussedpolicy-makers thoughts on the welfare benefitsresulting from such improvements, especiallygiven their cost. Our paper uses a combinedstated and revealed preference...

This paper we outline the “choice experiment” approach to environmental valuation. This approach has its roots in Lancaster's characteristics theory of value, in random utility theory and in experimental design. We show how marginal values for the attributes of environmental assets, such as...

One of the fundamental postulates of rational choice is that preferences manifested by an individual towards alternatives should only depend on the merits of these alternatives and not on extraneous, irrelevant factors. Violations of this basic principle, so-called preference reversals, have...

This paper presents a recently developed unfolding methodology for analyzing preferential/dominance data that addresses the product positioning/repositioning decision problem of product (re)design and targeting by relating brand and consumer characteristics explicitly to perceptual brand...