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Search: subject:"preference polarization"
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Scarcity polarizes preferences : the impact on choice among multiple items in a product class
Zhu, Meng
;
Ratner, Rebecca K.
- In:
Journal of marketing research : JMR
52
(
2015
)
1
,
pp. 13-26
Persistent link: https://www.econbiz.de/10010526413
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