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~isPartOf:"International journal of pharmaceutical and healthcare marketing : IJPHM"
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Search: subject:"prescription"
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Arzneimittel
79
Pharmaceuticals
79
Pharmaceutical industry
36
Pharmaindustrie
36
Consumer behaviour
21
Konsumentenverhalten
21
Advertising effects
19
Werbewirkung
19
Advertising
16
Direct marketing
16
Direktmarketing
16
Werbung
16
Physicians
14
Ärzte
14
Arzneimittelmarkt
13
Pharmaceutical market
13
Brand
9
USA
9
United States
9
Markenartikel
8
Gesundheitsversorgung
7
Health care
7
Pharmacology
7
Pharmakologie
7
Elderly people
6
Generic drugs
6
Generika
6
Ältere Menschen
6
Beziehungsmarketing
5
Brand management
5
Direct-to-consumer advertising
5
Gesundheitswesen
5
Health care system
5
Markenführung
5
Marketing management
5
Marketingmanagement
5
Pharmaceutical marketing
5
Relationship marketing
5
Confidence
4
Gesundheitskosten
4
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20
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Article
77
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Article in journal
79
Aufsatz in Zeitschrift
79
Collection of articles of several authors
2
Mehrbändiges Werk
2
Multi-volume publication
2
Sammelwerk
2
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English
79
Author
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Mukherjee, Avinandan
4
Alkhateeb, Fadi M.
2
Bebber, Robert J.
2
Fiedler, Beth Ann
2
Huh, Jisu
2
Iacocca, Kathleen
2
Ju, Ilwoo
2
Kalyanaram, Gurumurthy
2
Lee-Wingate, Sooyeon Nikki
2
Mackert, Michael
2
Xie, Ying
2
Yu, Yu
2
Zhao, Yao
2
Abernathy, Ty
1
Adams-Price, Carolyn
1
Ahmad, Niaz
1
Ali Shah, Syed Zulfiqar
1
Araujo, Clecio Falcao
1
Ashill, Nicholas J.
1
Athavale, Amod S.
1
Awan, Muhammad Usman
1
Baidoo, Patricia
1
Ball, Jennifer
1
Banahan, Benjamin F., III
1
Banerjee, Asok Kumar
1
Barak, Adam
1
Barbosa, Hugo
1
Baugh, David K.
1
Bayazidi, Yahya
1
Bello, Roberto
1
Bentley, John O.
1
Bergner, Kai N.
1
Bhutada, Nilesh
1
Bitar, Rema
1
Blackwell, Steven A.
1
Boudewyns, Vanessa
1
Bovell, Leah
1
Bredenkamp, Jhandré
1
Brooksbank, Roger
1
Browe, Christopher
1
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International journal of pharmaceutical and healthcare marketing : IJPHM
NBER working paper series
337
NBER Working Paper
263
Working paper / National Bureau of Economic Research, Inc.
258
Mathematica Policy Research Reports
147
Journal of health economics
121
Health economics
112
The European journal of health economics : HEPAC ; health economics in prevention and care
112
Discussion paper series / IZA
63
Health affairs : at the intersection of health, health care, and policy
63
CESifo working papers
57
Health marketing quarterly
51
Research paper
49
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
46
Discussion papers / CEPR
36
Health economics review
34
Applied economics
30
Working paper
30
IZA Discussion Paper
29
Management science : journal of the Institute for Operations Research and the Management Sciences
29
Journal of pharmaceutical finance, economics & policy
28
The European journal of health economics
28
Research policy : policy, management and economic studies of science, technology and innovation
27
International journal of health economics and management
26
International journal of the economics of business
26
Journal of illicit economies and development : JIED
24
Journal of research in pharmaceutical economics
23
Applied economics letters
22
Economics letters
22
International journal of industrial organization
22
The American economic review
22
European journal of operational research : EJOR
21
Research papers / South Centre
21
American economic journal : a journal of the American Economic Association
20
Forum for health economics & policy : an evolving collection of symposia on important health care issues
20
Journal of economic behavior & organization : JEBO
20
CESifo Working Paper
18
Health care management science
18
Journal of public economics
18
The journal of law & economics
18
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ECONIS (ZBW)
79
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1
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79
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1
Factors influencing prescribing decisions among physicians : empirical study on generic drugs
Sanyal, Shamindra Nath
;
Datta, Saroj Kumar
;
Banerjee, …
- In:
International journal of pharmaceutical and healthcare …
11
(
2017
)
4
,
pp. 330-360
Persistent link: https://www.econbiz.de/10011812856
Saved in:
2
The effects of advertising skepticism in consumer
prescription
drug advertising : the moderating role of risk disclosure location
Ju, Ilwoo
- In:
International journal of pharmaceutical and healthcare …
11
(
2017
)
4
,
pp. 395-411
Persistent link: https://www.econbiz.de/10011812887
Saved in:
3
Thinking about fair balance : how
prescription
drug advertising disclosure prominence works?
Ju, Ilwoo
- In:
International journal of pharmaceutical and healthcare …
11
(
2017
)
1
,
pp. 2-15
Persistent link: https://www.econbiz.de/10011705003
Saved in:
4
Consumer trust and physician
prescription
of branded medicines : an exploratory study
Mahmoud, Mahmoud Abdulai
- In:
International journal of pharmaceutical and healthcare …
10
(
2016
)
3
,
pp. 285-301
Persistent link: https://www.econbiz.de/10011620452
Saved in:
5
Content analysis of comparative claims in drug advertisements
Boudewyns, Vanessa
;
Williams, Pamela A.
- In:
International journal of pharmaceutical and healthcare …
10
(
2016
)
3
,
pp. 302-322
Persistent link: https://www.econbiz.de/10011620454
Saved in:
6
Consumer responses to pharmaceutical-company-sponsored disease information websites and DTC branded websites
Huh, Jisu
;
Shin, Wonsun
- In:
International journal of pharmaceutical and healthcare …
9
(
2015
)
4
,
pp. 306-329
Persistent link: https://www.econbiz.de/10011479844
Saved in:
7
DTC drug advertising ethics : laboratory for medical marketing
Mackert, Michael
;
Guadagno, Marie
;
Mabry, Amanda
; …
- In:
International journal of pharmaceutical and healthcare …
7
(
2013
)
4
,
pp. 374-390
Persistent link: https://www.econbiz.de/10010237648
Saved in:
8
Prescription
drug advertisements and older adults : a case for implicit memory
Abernathy, Ty
;
Adams-Price, Carolyn
;
Henley, Tracy B.
- In:
International journal of pharmaceutical and healthcare …
7
(
2013
)
4
,
pp. 341-356
Persistent link: https://www.econbiz.de/10010237650
Saved in:
9
A review of research on direct-to-consumer advertising of
prescription
drugs : directions for future research
Mukherjee, Avinandan
;
Limbu, Yam
;
Wanasika, Isaac
- In:
International journal of pharmaceutical and healthcare …
7
(
2013
)
3
,
pp. 226-243
Persistent link: https://www.econbiz.de/10009790623
Saved in:
10
Pre-launch forecasting of a pharmaceutical drug
Guseo, Renato
;
Dalla Valle, Alessandra
;
Furlan, Claudia
; …
- In:
International journal of pharmaceutical and healthcare …
11
(
2017
)
4
,
pp. 412-438
Persistent link: https://www.econbiz.de/10011812892
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