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  • Search: subject:"prescriptive uplift analytics"
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Accounting 1 Estimation 1 Modellierung 1 Rechnungswesen 1 Risiko 1 Risk 1 Schätzung 1 Scientific modelling 1 Theorie 1 Theory 1 estimation risk 1 marketing treatment optimization 1 mean-variance optimization 1 prescriptive analytics 1 prescriptive uplift analytics 1 uplift modeling 1
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Article in journal 1 Aufsatz in Zeitschrift 1
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English 1
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Lo, Victor S. 1 Pachamanova, Dessislava A. 1
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Journal of marketing analytics : JMA 1
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ECONIS (ZBW) 1
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From predictive uplift modeling to prescriptive uplift analytics : a practical approach to treatment optimization while accounting for estimation risk
Lo, Victor S.; Pachamanova, Dessislava A. - In: Journal of marketing analytics : JMA 3 (2015) 2, pp. 79-95
Persistent link: https://www.econbiz.de/10011433507
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