Santos-Álvarez, Valle; García-Merino, Teresa - In: European Research on Management and Business Economics … 22 (2016) 1, pp. 1-7
: promotion and prevention. Promotion entrepreneurs approach internationalization spurred on by an inherent motivation, whereas … Prevention entrepreneurs engage in internationalization driven by the requirements of the competitive environment. Motivational … personal motivation of the entrepreneurs (focus promotion) than to the demands of the competitive environment (focus prevention …